By Diagnostics World Staff
November 8, 2018 | Berry Genomics, China's leading clinical genomics testing company, and Prenetics Limited, the leading consumer digital health and genetics testing company in Southeast Asia and Europe, have formed a joint venture company that will deliver consumer digital health and genetics testing services in mainland China.
The joint venture, the first of its kind to operate in China, will provide an array of integrated digital health and genetics testing services aimed at helping millions of consumers in mainland China understand their genes and how it relates to their health.
The joint venture will work on a direct-to-consumer model, allowing consumers the ability to purchase its suite of genetics enabled health services directly online. The joint venture will also seek collaborations with insurers, governments, and other key stakeholders to ensure local market needs are met. The services will launch in the first quarter of next year.
Daixing Zhou, CEO and Co-Founder, Berry Genomics, said in a statement: "We are extremely excited about the potential of the direct-to-consumer testing market in mainland China. Consumer genetics can provide a genetic reference for people's health and promote people's wellness. By joining forces with Prenetics, we believe that we can effectively complement one another and ultimately provide valuable benefits to millions of people across mainland China. This has the potential to make a huge impact in the lives of many families across the country."
Danny Yeung, CEO and Co-Founder, Prenetics said in the same statement, "We are thrilled to partner with Berry Genomics. Berry is an industry leader in NIPT and has developed a proven business model in genomics around a complex challenge in mainland China. Prenetics was founded on the principle of giving everyone the power to be in control of their own health. We believe everyone should have access to high-quality and affordable genetic testing and digital health services. Together with Berry, we will create awareness on health and the power of prevention through genetic understanding."