A Best Practices Guide for Marketers,
Feedback From Over 500 Life Scientists
NEEDHAM, MA, UNITED STATES - Jun 19, 2015 - Insight Pharma
Reports, a division of Cambridge Healthtech Institute, releases a
new market study focusing on marketing to life scientists.
Developed as a best practices guide for marketers, this study has
survey data from over 500 active life scientists across Biotech,
Pharma, Academic, Healthcare, Hospital, Government and CRO
industries, who shared their attitudes towards marketing practices,
mediums and their own habits and preferences towards marketing.
A sample of the top questions answered in the inaugural edition
of Marketing to Life Scientists: A Best Practice Guide for
Marketers include:
- Best day and time life scientists are more receptive to read
emails
- The number of emails life scientists receive in a day
- The best type of message/offerings life scientists respond
to
- Types of social media life scientists use and how
frequently
- Why do life scientists use social media
- The scientific publications they read
- Responsiveness to telemarketing
- And much more
This market study is laid out with commentary, analysis and
striking visuals divided into key categories, including: Technology
and Mobile, Outbound Marketing, Email Marketing, Telemarketing,
Direct Mail Marketing, Social Media, Content Marketing, Advertising
Mediums, Tradeshows and Other Media.
For a full description of the study and sample data included in
the study, visit:
http://www.insightpharmareports.com/marketing-to-life-scientists-guide
Insight Pharma Reports (www.InsightPharmaReports.com)
Insight Pharma Reports are written by experts in consulting and
industry who collaborate with us to provide a series of reports
that evaluate the salient issues in pharmaceutical technology,
business, and therapy markets. Insight Pharma Reports are used by
leading pharmaceutical, biotech, diagnostic, consulting, and
financial companies to keep abreast of the latest advances in
pharmaceutical R&D, their potential applications and business
impacts, and their current and future position in the marketplace.
Insight Pharma Reports is a division within Cambridge Healthtech
Institute.